Online Catalogue | Services Contracts | Sponsorship Agreements | Sponsorship Agreement (standard)
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This standard sponsorship agreement is designed for use in relation to sponsorship arrangements where a sum of money is paid (whether in a lump sum or in instalments) in consideration for the provision of a range of sponsorship benefits. The document can be used in relation to sponsored events, individuals, teams, projects and locations.The first few sections of the sponsorship agreement are available for review here: Sample Sponsorship AgreementThe sponsorship agreement template includes, amongst other things, an optional trade mark licence. This will be required where the sponsor is permitting the other party to use its trade marks in connection with the sponsorship (e.g. on marketing materials).This template sponsorship agreement contains the following provisions:> Definitions and interpretation> Term> Sponsorship> Sponsor Trade Marks> Sponsorship Fees and payment> Warranties> Trade Mark indemnity> Limitations and exclusions of liability> Termination> Effects of termination> GeneralThis agreement is 11 pages long (including the cover page. It is supplied via email link in MS Word (.doc) format. A copy of this agreement is included with our standard business pack and our premium business pack.
Under what circumstances can this agreement be terminated?A fairly standard set of termination provision is included in the document.First, if a party is in breach (or material breach) of the agreement, the other may terminate. This right may be made subject to the party in breach failing to remedy that breach within a defined period following notification of the breach.Second, a party may terminate if the other is bankrupt or insolvent.Third, optionally, if the sponsor does not pay any amount due on time, the other party may be given a right of immediate termination.Fourth, there is an optional right to terminate upon notice. This or something similar should always be included if the term of the agreement is indefinite.How does this document protect a club if the sponsor's trade marks infringe someone else's IP?Whilst the sponsorship agreement cannot do anything much about a club's rights vis-a-vis third parties, it does include a warranty from the sponsor that the trade mark do not infringe others' rights, and an indemnity benefiting the club in the event that they do.
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