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SEO terms and conditions

Price:  £42.50(Inc. 20% VAT)(£35.42 Exc. VAT)

A template to be used by a search marketing services provider to create its standard terms of business.


This SEO terms and conditions document is designed for use in relation to contracts for the provision of search engine optimisation (SEO) services. SEO services that might be provided under the terms and conditions include site optimisation, link creation, and social media promotion (insofar as relevant to the SERPs).

Under the suggested clauses in this template, the service provider is to be paid a monthly fee, with additional charges being agreed between the parties from time to time. The specific nature of the services is left to the discretion of the service provider.

An optional guarantee clause is included, allowing the service provider to offer a limited guarantee of SERPs ranking increases or organic search traffic increases.

The templates is not intended to cover other types of internet marketing: PPC advertising, email marketing, affiliate marketing, etc.

  1. Definitions and interpretation
  2. Term
  3. Services
  4. Customer responsibilities
  5. Legality
  6. Intellectual Property Rights
  7. Charges and payment
  8. Warranties
  9. Limitations and exclusions of liability
  10. Data protection
  11. Confidentiality
  12. Publicity
  13. Termination
  14. Effects of termination
  15. General
It is 17 pages long, including the cover page and guidance notes, and is supplied in Word (.doc) format.

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