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Web marketing agreement (standard)

Price:  £35.00(Inc. 20% VAT)(£29.17 Exc. VAT)

This is a web marketing agreement template. We designed this agreement for use in relation to the provision of web marketing services, such as on-site search engine optimisation (SEO), link building and link generation, social media promotion, and the management of email marketing and affiliate marketing programmes.

This is the "standard" version of the web marketing agreement. The "premium" website marketing agreement also includes provision about a minimum contract period, non disclosure of confidential information, consent for publicity, additional customer obligations and formal notices under the contract.

The document is in traditional "agreement" format, and should be signed in hard copy by or on behalf of each of the parties.

  1. Definitions and interpretation
  2. Term
  3. Services
  4. Customer responsibilities
  5. Legality
  6. Intellectual Property Rights
  7. Charges and payment
  8. Warranties
  9. Limitations and exclusions of liability
  10. Data protection
  11. Termination
  12. Effects of termination
  13. General
The web marketing agreement is 13 pages long (including the footnotes cover sheet) and is supplied in MS Word (.doc) format.

Does the agreement disclaim liability in relation to damage to a customer's reputation?

Yes. It includes an optional exclusion of liability in relation to "loss or damage to reputation or goodwill". Whether such an exclusion is enforceable in any particular case is another matter, and one on which you may wish to take legal advice.

Our web marketing services involve confidential techniques. Does the web marketing agreement restrict the disclosure of such secret techniques?

The template includes a short-form confidentiality clause, which can cover this type of information.

We are in the process of instructing a new web marketing agency, and want to stop them from making their work for us public. Does the contract do this?

The easiest way to do this would be using the publicity section that appears in the premium web marketing agreement (but not this standard version).

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