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Web marketing terms and conditions

Price:  £35.00(Inc. 20% VAT)(£29.17 Exc. VAT)
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Web marketing services covered by this template include search marketing, social media marketing, pay-per-click advertising, affiliate programme management and email campaign management.


We designed this web marketing contract for businesses needing standard T&Cs for the provision of their marketing services. The services that may be covered by the contract include search engine optimisation (SEO), link building and baiting, social media marketing, and the management of email marketing and affiliate marketing programmes.

In addition to the provisions in the standard version of these T&Cs, the premium version contains terms covering (inter alia) a minimum term, confidentiality obligations, publicity, additional customer obligations and contractual notices.

The contract is a "terms and conditions" style document, for easy incorporation into a standard order process.

  1. Definitions and interpretation
  2. Term
  3. Services
  4. Customer responsibilities
  5. Legality
  6. Intellectual Property Rights
  7. Charges and payment
  8. Warranties
  9. Limitations and exclusions of liability
  10. Data protection
  11. Confidentiality (premium only)
  12. Publicity (premium only)
  13. Termination
  14. Effects of termination
  15. General
The web marketing contract is 13/15 pages long. It is supplied in Word (.doc) format.

When can the web marketing contract be terminated by the marketing agency?

A standard termination clause is included. This provides that either party may terminate the contract by giving to the other party at least the requisite notice in writing (30 days is suggested). Where a minimum contract term has been agreed, the notice must expire after the end of that term. In addition, either party may terminate immediately if the other party is in breach (or material breach and/or persistent breach) of the contract, or if an insolvency or bankruptcy event affects the other party.

If I sell my business as a going concern, can I assign contracts made using this template to the buyer?

The template includes an assignment clause, that can be adapted in such a way as to expressly permit assignments of the rights and obligations under the contract. That said, the law concerning the assignment of contractual rights and obligations can be subtle, and if this is an important point you should take professional advice.

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