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Website advertising agreement

Price:  £25.00(Inc. 20% VAT)(£20.83 Exc. VAT)

This straighforward template has been designed to cover the provision of advertising services on a website .

We created this website advertising agreement template for use where a website publisher and an advertiser contract off-line, and where the advertiser supplies advertising content to the website publisher for publication on the site, but the website publisher retains editorial control over the website.

Where the publisher and the advertiser contract online rather than off-line, you should consider instead our website advertising contract template.

  1. Definitions and interpretation
  2. Term
  3. Advertising Services
  4. Charges and payment
  5. Warranties
  6. Indemnity
  7. Limitations and exclusions of liability
  8. Confidentiality and publicity
  9. Termination
  10. Effects of termination
  11. General
The document is 12 pages long (including the cover sheet) and is provided in Word (.doc) format.
What restrictions does the advertising agreement place upon the actual content of adverts?


The advertiser must ensure that advertisements are fair and accurate, of a quality commensurate with other content of the publisher's site, and do not include any "prohibited content".

Prohibited content includes pornographic and lewd material, unlawful material, material which breaches the Committee on Advertising Practice Code, material infringing third party rights, and material which is likely to cause annoyance, inconvenience or anxiety to another internet user.

The advertiser must promptly request the removal or editing of any advert which ceases to be accurate and fair, or becomes prohibited content, for whatever reason.

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