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SEO agreement

Price:  £42.50(Inc. 20% VAT)(£35.42 Exc. VAT)

An agreement setting out the legal relationship between a provider of search marketing services and its customers.


This template can be used to document the provision of search engine optimisation services. The services covered include on-site search engine optimisation, link building and link generation and (insofar as it may impact the search engine results pages) social media promotion.

The document assumes that the SEO supplier will be paid a fixed monthly fee, with the possibility of additional charges being agreed on an ad hoc basis. It also assumes that the supplier will be free to choose the exact manner in which the services will be carried out.

An optional guarantee clause is included, allowing the supplier to offer a limited guarantee of SERPs ranking increases or organic search traffic increases.

The templates is not intended to cover other types of internet marketing: PPC advertising, email marketing, affiliate marketing, etc.

  1. Definitions and interpretation
  2. Term
  3. Services
  4. Customer responsibilities
  5. Legality
  6. Intellectual Property Rights
  7. Charges and payment
  8. Warranties
  9. Limitations and exclusions of liability
  10. Data protection
  11. Confidentiality
  12. Publicity
  13. Termination
  14. Effects of termination
  15. General
It is 17 pages long, including the cover page and guidance notes, and is supplied in Word (.doc) format.

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