This template can be used to document the provision of search engine optimisation services. The services covered include on-site search engine optimisation, link building and link generation and (insofar as it may impact the search engine results pages) social media promotion.
The document assumes that the SEO supplier will be paid a fixed monthly fee, with the possibility of additional charges being agreed on an ad hoc basis. It also assumes that the supplier will be free to choose the exact manner in which the services will be carried out.
An optional guarantee clause is included, allowing the supplier to offer a limited guarantee of SERPs ranking increases or organic search traffic increases.
The templates is not intended to cover other types of internet marketing: PPC advertising, email marketing, affiliate marketing, etc.