Below is an explanation of each of the key terms of our sponsorship agreements, highlighting the differences between the standard and premium versions.
Because the templates assume that an event is the subject of the sponsorship, some of the clauses will need a little more adaptation to be suitable for the sponsorship of locations, people, teams etc.
Term of sponsorship
The appropriate term of a sponsorship agreement will depend to some extent upon the subject matter of the sponsorship. For instance, an event may be sponsored for the period during which it takes place; a sports team may be sponsored for one or more seasons; a location may be sponsored for any defined period; and so on.
The template wording regarding the term includes two options: an indefinite term, or a term ending automatically at the end of the event that is the subject of the agreement.
This straightforward section creates the obligation to provide the benefits that are specified in the schedule to the agreement.
Sponsor trade marks
This section of the documents covers the following matters, concerning both registered and unregistered trade mark rights:
Company trade marks
This section is only included in the premium sponsorship agreement. It will be needed where the sponsor wants to use the trade marks of the sponsored person, event, etc.
The specific issues covered are the same as those referred to above in relation to the sponsor's trade marks.
Exclusivity - or no exclusivity
This clause is included in the premium document, but not in the standard document.
There are three alternative versions of the basic clause. In the first version, the sponsor is given general exclusivity. In the second version, the sponsor is given no exclusivity. In the third version, whilst other sponsors may be appointed, there is a prohibition on granting certain defined benefits.
There is also an optional provision specifying that the sponsor may not enter into any sponsorship agreement or arrangement in relation to competing events etc.
Other provisions of the sponsorship agreements cover: