How can I guarantee that the buyer will pay the purchase price after the transfer of the domain name has been completed?
If the seller cannot get the money up-front, then it can be paid to a trusted third party, and held by that third party until the completion of the transfer, at which point it is paid to the seller. The funds are said to be held "in escrow" and businesses that provide this service are called escrow agents. You do not necessarily need to use an escrow business: for example funds may be held by a trusted solicitor or other professional.
Can this agreement be used in relation to the sale of a website rather than just a domain name?
No: there's lots more to a website than just the domain name. For example, the sale of a website might include the sale of the copyright in the website, the transfer of licences to use website software, the assignment of contractual rights and obligations, and so on. None of these matters are covered in this domain name sale agreement.
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