Web marketing agreement

Price:  £29.50(Inc. 20% VAT)(£24.58 Exc. VAT)

This agreement can be used in connection with the provision of web marketing services, including SEO, PPC management  and services relating to email marketing.

Author: Alasdair Taylor
Updated: 7 January 2021
Length: 33 pages
Notes: 28 pages
Format: MS Word (.DOCX)

To reduce the likelihood and potential seriousness of disputes, the parties to a website marketing arrangement or project should enter into a formal website marketing agreement. This agreement is designed for that purpose.

We designed this agreement for use in relation to a wide range of web marketing services, such as on-site search engine optimisation (SEO), link building and link generation, social media promotion, and the management of email marketing programmes.

The document is in traditional "agreement" format, and should be signed in hard copy by or on behalf of each of the parties.


  1. Definitions
  2. Term
  3. Consultancy Services
  4. Web Content Services
  5. Search Marketing Services
  6. Advertising Management Services
  7. Email Marketing Services
  8. Email Marketing Platform
  9. Social Media Marketing Services
  10. Client obligations
  11. Client Materials
  12. Client Websites
  13. Online Accounts
  14. Client Trade Marks
  15. Intellectual Property Rights
  16. Reputation and goodwill
  17. Charges
  18. Timesheets
  19. Payments
  20. Confidentiality obligations
  21. Data protection
  22. Warranties
  23. Indemnities
  24. Limitations and exclusions of liability
  25. Force Majeure Event
  26. Termination
  27. Effects of termination
  28. Status of Provider
  29. Notices
  30. Subcontracting
  31. General
  32. Interpretation


  1. Minimum Term
  2. Specification of Services
  3. Specification of Deliverables
  4. Timetable
  5. Client Materials
  6. Financial provisions


  1. Keyword guarantee
  2. Traffic guarantee
  3. Failure to meet guarantee
  4. Exceptions


  1. Introduction
  2. No spam
  3. General usage rules
  4. Unlawful Content
  5. Graphic material
  6. Monitoring
  7. Harmful software

Does the agreement disclaim liability in relation to damage to a customer's reputation?

Yes. It includes an optional exclusion of liability in relation to "loss or damage to reputation or goodwill". Whether such an exclusion is enforceable in any particular case is another matter, and one on which you may wish to take legal advice.

Alternatively, the parties may include a special clause obliging each to take care of the other's reputation.

Our web marketing services involve confidential techniques. Does the web marketing agreement restrict the disclosure of such secret techniques?

The template includes a short-form confidentiality clause, which can cover this type of information.

We charge clients based on a daily rate. Does the web marketing agreement cover this?

Yes, the charging clause contemplates the possibility of charging based on time spent.

Does the contract include a clause guaranteeing particular results from SEM work?

Yes, there is an optional guarantee.

Alternatively, there is another optional clause that specifically provides that the supplier does not warrant or guarantee particular results, and furthermore that where particular targets have been agreed, they are not warranted and a failure to meet the targets will not constitute a breach of the agreement.

Ask a question

A copy of this document is included in each of these packs:

Be the first to write a review of this template using our brand new review system.