Web marketing terms and conditions

Price:  £29.50(Inc. 20% VAT)(£24.58 Exc. VAT)

Web marketing services covered by this template include search marketing, social media marketing, pay-per-click advertising management and email campaign management.

Author: Alasdair Taylor
Updated: 7 January 2021
Length: 31 pages
Notes: 27 pages
Format: MS Word (.DOCX)

We designed this web marketing contract for businesses needing standard T&Cs for the provision of their marketing services. The services that may be covered by the contract include search engine optimisation (SEO), link building and baiting, social media marketing, and the management of email marketing programmes.

In addition to the provisions in the standard version of these T&Cs, the premium version contains terms covering (inter alia) a minimum term, confidentiality obligations, publicity, additional customer obligations and contractual notices.

The contract is a "terms and conditions" style document, for easy incorporation into a standard order process.


  1. Definitions
  2. Term
  3. Consultancy Services
  4. Web Content Services
  5. Search Marketing Services
  6. Advertising Management Services
  7. Email Marketing Services
  8. Email Marketing Platform
  9. Social Media Marketing Services
  10. Client obligations
  11. Client Materials
  12. Client Websites
  13. Online Accounts
  14. Client Trade Marks
  15. Intellectual Property Rights
  16. Reputation and goodwill
  17. Charges
  18. Timesheets
  19. Payments
  20. Confidentiality obligations
  21. Data protection
  22. Warranties
  23. Indemnities
  24. Limitations and exclusions of liability
  25. Force Majeure Event
  26. Termination
  27. Effects of termination
  28. Status of Provider
  29. Notices
  30. Subcontracting
  31. General
  32. Interpretation


  1. Introduction
  2. No spam
  3. General usage rules
  4. Unlawful Content
  5. Graphic material
  6. Monitoring
  7. Harmful software


  1. Client details
  2. Minimum Term
  3. Specification of Services
  4. Specification of Deliverables
  5. Timetable
  6. Client Materials
  7. Financial provisions
  8. Contractual notices


  1. Keyword guarantee
  2. Traffic guarantee
  3. Failure to meet guarantee
  4. Exceptions

When can the web marketing contract be terminated by the marketing agency?

A standard termination clause is included. This provides that either party may terminate the contract by giving to the other party at least the requisite notice in writing (eg 30 days). Where a minimum contract term has been agreed, the notice must expire after the end of that term. In addition, either party may terminate immediately if the other party is in breach (or material breach and/or persistent breach) of the contract, or if an insolvency or bankruptcy event affects the other party.

If I sell my business as a going concern, can I assign contracts made using this template to the buyer?

The template includes an assignment clause, that can be adapted in such a way as to expressly permit assignments of the rights and obligations under the contract. That said, the law concerning the assignment of contractual rights and obligations can be subtle, and if this is an important point you should take professional advice.

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