We created this website advertising agreement template for use where a website publisher and an advertiser contract offline, and the advertiser supplies advertising content to the website publisher for publication on the website. It assumes that the website publisher retains editorial control over the website.
The publisher undertakes to use reasonable endeavours (or best endeavours) to maintain the availability of the advertisements during the term of the agreement, but does not guarantee 100% availability. In particular, adverts may be unavailable due to scheduled maintenance or events beyond the control of the publisher. Also, the publisher may reserve the right to suspend publication of the advertisements in the event of late payment.
On the other side of the coin, the advertiser undertakes to supply advertisements meeting the defined specification that will not cause legal difficulties for the publisher, and grants to the publisher a right and licence to store, reproduce and publish those advertisements. However, nothing in the agreement constitutes an assignment or transfer of intellectual property.
In consideration of the publication of the advertisements, the advertiser must pay charges to the publisher as agreed.
Where the publisher and the advertiser contract online rather than offline, you should consider instead our website advertising terms and conditions template.