Website advertising agreement

Price:  £25.00(Inc. 20% VAT)(£20.83 Exc. VAT)

This straighforward template has been designed to cover the provision of advertising services on a website .

We created this website advertising agreement template for use where a website publisher and an advertiser contract off-line, and where the advertiser supplies advertising content to the website publisher for publication on the site, but the website publisher retains editorial control over the website.

Where the publisher and the advertiser contract online rather than off-line, you should consider instead our website advertising contract template.

  1. Definitions
  2. Term
  3. Advertisement Publication Services
  4. Advertisements
  5. No assignment of Intellectual Property Rights
  6. Charges
  7. Payments
  8. Warranties
  9. Indemnity
  10. Limitations and exclusions of liability
  11. Force Majeure Event
  12. Termination
  13. Effects of termination
  14. Notices
  15. General
  16. Interpretation

Schedule 1 (Advertisement Publication Services particulars)

  1. Specification of Advertisement Publication Services
  2. Financial provisions
The document is 22 pages long (including the editing notes and the cover sheet) and is provided in Word (.doc) format.
What restrictions does the advertising agreement place upon the actual content of adverts?


The advertiser must ensure that advertisements are fair and accurate, of a quality commensurate with other content of the publisher's site, and do not include any "prohibited content".

Prohibited content includes pornographic and lewd material, unlawful material, material which breaches the Committee on Advertising Practice Code, material infringing third party rights, and material which is likely to cause annoyance, inconvenience or anxiety to another internet user.

The advertiser must promptly request the removal or editing of any advert which ceases to be accurate and fair, or becomes prohibited content, for whatever reason.

Ask a question

A copy of this document is included in each of these packs:

Customers who bought this item also bought: