What restrictions does the advertising agreement place upon the actual content of adverts?
The advertiser must ensure that advertisements are fair and accurate, of a quality commensurate with other content of the publisher's site, and do not include any "prohibited content".
Prohibited content includes pornographic and lewd material, unlawful material, material which breaches the Committee on Advertising Practice Code, material infringing third party rights, and material which is likely to cause annoyance, inconvenience or anxiety to another internet user.
The advertiser must promptly request the removal or editing of any advert which ceases to be accurate and fair, or becomes prohibited content, for whatever reason.
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