We created these T&Cs for website advertising contracts featuring an online sign-up process.
The publisher agrees to publish advertisements supplied by the advertiser, and to use reasonable or best endeavours to maintain the availability of the advertisements on the website during the relevant period. 100% availability is not however guaranteed.
In consideration for the publisher agreeing to provide advertising services to the advertiser, the advertiser agrees to pay the applicable charges, warrants that the advertising content provided will not create any liabilities for the publisher, and indemnifies the publisher in the event of a breach of that warranty.
The T&Cs are accompanied by a skeleton order form, which can be converted into a web form and used to specify the particulars of each contract.
The T&Cs are primarily concerned with the protection of the interests of the publisher, rather than those of the advertiser. They should be used only for B2B (not B2C) contracts.