This social media marketing agreement is designed to govern the relationship between a provider of social media marketing services and a client for those services.
"Social media marketing" covers a range of different services: content production, publication, distribution and promotion; online account creation and management; and application analytics. These different services give rise to different legal issues are have different risk profiles. This agreement takes full account of these differences.
As well as core / mandatory clauses covering such matters as the scope of services and the charges, the agreement includes a range of optional clauses. The optional clauses cover, for example, client cooperation, content produced by the client, content produced by the service provider, client websites, control of online accounts, personal data processing under the GDPR and trade marks.