Social media marketing agreement

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This social media marketing agreement regulates the relationships between providers of social media marketing services on the one hand and clients on the other.

Author: Alasdair Taylor
Updated: 7 January 2021
Length: 22 pages
Notes: 22 pages
Format: MS Word (.DOCX)

This social media marketing agreement is designed to govern the relationship between a provider of social media marketing services and a client for those services.

"Social media marketing" covers a range of different services: content production, publication, distribution and promotion; online account creation and management; and application analytics. These different services give rise to different legal issues are have different risk profiles. This agreement takes full account of these differences.

As well as core / mandatory clauses covering such matters as the scope of services and the charges, the agreement includes a range of optional clauses.  The optional clauses cover, for example, client cooperation, content produced by the client, content produced by the service provider, client websites, control of online accounts, personal data processing under the GDPR and trade marks.


  1. Definitions
  2. Term
  3. Social Media Marketing Services
  4. Client obligations
  5. Client Materials
  6. Client Websites
  7. Online Accounts
  8. Client Trade Marks
  9. Intellectual Property Rights
  10. Reputation and goodwill
  11. Charges
  12. Timesheets
  13. Payments
  14. Confidentiality obligations
  15. Data protection
  16. Warranties
  17. Indemnities
  18. Limitations and exclusions of liability
  19. Force Majeure Event
  20. Termination
  21. Effects of termination
  22. Status of Provider
  23. Notices
  24. Subcontracting
  25. General
  26. Interpretation


  1. Minimum Term
  2. Specification of Services
  3. Specification of Deliverables
  4. Timetable
  5. Client Materials
  6. Financial provisions


  1. Categories of data subject
  2. Types of Personal Data
  3. Purposes of processing
  4. Security measures for Personal Data
  5. Sub-processors of Personal Data


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