Social media marketing agreement

This social media marketing agreement is designed to govern the relationship between a provider of social media marketing services and a client for those services.

"Social media marketing" covers a range of different services: content production, publication, distribution and promotion; online account creation and management; and application analytics. These different services give rise to different legal issues are have different risk profiles. This agreement takes full account of these differences.

As well as core / mandatory clauses covering such matters as the scope of services and the charges, the agreement includes a range of optional clauses.  The optional clauses cover, for example, client cooperation, content produced by the client, content produced by the service provider, client websites, control of online accounts, personal data processing under the GDPR and trade marks.

AGREEMENT

1. Definitions
2. Term
3. Social Media Marketing Services
4. Client obligations
5. Client Materials
6. Client Websites
7. Online Accounts
8. Client Trade Marks
9. Intellectual Property Rights
10. Reputation and goodwill
11. Charges
12. Timesheets
13. Payments
14. Confidentiality obligations
15. Data protection
16. Warranties
17. Indemnities
18. Limitations and exclusions of liability
19. Force Majeure Event
20. Termination
21. Effects of termination
22. Status of Provider
23. Notices
24. Subcontracting
25. General
26. Interpretation

SCHEDULE 1 (WEB MARKETING PARTICULARS)

1. Minimum Term
2. Specification of Services
3. Specification of Deliverables
4. Timetable
5. Client Materials
6. Financial provisions

SCHEDULE 2 (DATA PROCESSING INFORMATION)

1. Categories of data subject
2. Types of Personal Data
3. Purposes of processing
4. Security measures for Personal Data
5. Sub-processors of Personal Data

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A copy of this document is included in each of these packs:

• Digital marketing pack