Social media marketing encompasses branding, public communications, online account management, content creation, content promotion, content publication and website analytics.
As well as placing obligations on the marketer, the client under this document gives to the service provider an assurance that content provided by the client will not create legal difficulties for the marketer. These terms and conditions also require the client to help the marketer to fulfil its obligations under the contract. The client might also be committed to help with content production and analytics data access, and to to provide an email address under the relevant website's domain.
There is a special clause which covers ownership and use of online accounts. The suggested categories of account are: pre-existing marketer accounts (which remain in the control of the services provider); accounts created by the client(which fall under the control of the client); and new accounts created by the marketer (which also fall under the control of the client).
The agreement includes a range of optional provisions, including a trade mark licence for the benefit of the marketer.