Social media marketing terms and conditions

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This marketing T&Cs document encompasses the full range of social media services.


Social media marketing encompasses branding, public communications, online account management, content creation, content promotion, content publication and website analytics.

As well as placing obligations on the marketer, the client under this document gives to the service provider an assurance that content provided by the client will not create legal difficulties for the marketer. These terms and conditions also require the client to help the marketer to fulfil its obligations under the contract. The client might also be committed to help with content production and analytics data access, and to to provide an email address under the relevant website's domain.

There is a special clause which covers ownership and use of online accounts. The suggested categories of account are: pre-existing marketer accounts (which remain in the control of the services provider); accounts created by the client(which fall under the control of the client); and new accounts created by the marketer (which also fall under the control of the client).

The agreement includes a range of optional provisions, including a trade mark licence for the benefit of the marketer.

  1. Definitions
  2. Term
  3. Social Media Marketing Services
  4. Client obligations
  5. Client Materials
  6. Client Websites
  7. Online Accounts
  8. Client Trade Marks
  9. Intellectual Property Rights
  10. Reputation and goodwill
  11. Charges
  12. Timesheets
  13. Payments
  14. Confidentiality obligations
  15. Data protection
  16. Warranties
  17. Indemnities
  18. Limitations and exclusions of liability
  19. Force Majeure Event
  20. Termination
  21. Effects of termination
  22. Status of Provider
  23. Notices
  24. Subcontracting
  25. General
  26. Interpretation
  27. Statement of Work
  28. Client details
  29. Minimum Term
  30. Specification of Services
  31. Specification of Deliverables
  32. Timetable
  33. Client Materials
  34. Financial provisions
  35. Contractual notices

This template is supplied in Word (.doc) format and is 43 pages long, including 20 pages of guided notes.

A copy of this document is included in each of these packs:

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